Brand Exchange
Create a Flexible Culture in Response to Accelerating Change with Values-Based Leadership
CultureWhat do we mean when we talk about values-based leadership? Are we talking about business values, like productivity, profitability or share value? Yes. But, more. Are we talking about the personal values of the Chairman, the CEO or...
So is Uptake the next big thing in Chicago?
Entrepreneur, Uptake :: Joseph Bradley and Brad KeywellNice article in Crain’s Chicago Business. Read More Here: Uptake expands Big Data...
The Woman Who Co-founded Zipcar Is Now Building ‘an Internet of Moving Things’
Entrepreneur, Zipcar::Robin Chase“The Woman Who Co-founded Zipcar Is Now Building ‘an Internet of Moving Things'” by Lauren Schiller, Fortune Magazine http://fortune.com/2016/03/18/zipcar-founder-veniam/...
How Brands Took to Twitter to Celebrate the Cubs’ First World Series Title
Social Media, Cubs Win!A fun read if you’re a Cubs fan or not… “How Brands Took to Twitter to Celebrate the Cubs’ First World Series Title in 108 Years. Everyone’s looking for a way to #FlyTheW” By Jameson Fleming...
Improving economic prosperity through nation branding
Brand Help, Live Mint :: Improving Economic ProspertiyWhile a nation’s brand affects its tourism industry, the brand also has powerful effects on the value and volume of the nation’s product exports and FDI, which have a direct impact on GDP Author: David J.Reibstein...
Caterpillar opens first Chicago office in Merchandise Mart
Brand News, Caterpillar :: Merchandise MartBy: Ally MarottiContact ReporterBlue Sky Innovation http://www.chicagotribune.com/bluesky/originals/ct-caterpillar-opens-chicago-office-bsi-20161020-story.html...
The biggest wine club in the U.S.? It’s not in Napa
Brand News, Cooper's Hawk :: Wine ClubBy Lisa Bertagnoli, Crain’s Chicago Business http://www.chicagobusiness.com/article/20151228/ISSUE03/151229923/the-biggest-wine-club-in-the-u-s-its-not-in-napa...